Google's equity Essay Example | Topics and Well Written Essays - 500 words

Googles equity - Essay ExampleBrand awareness measures the accessibility of the trade name in the memory. Brand awareness can be measured through send recall or shuffling recognition. Brand recognition reflects the ability of consumers to confirm prior exposure to the brand and recognizes that it is an old brand that they have been before and not a new brand that they are seeing for the first time. Brand image is defined as consumer perceptions of a brand and is measured as the brand associations held in consumers memory.Google has bagged a prominent place in the first 10 major brands in the world. It has dominated to lead in to software and video, mapping and web browsing its brand value had short up by 43%, from $17.8 billion to $25.59billion. (Top 100 Most justly Brand 08).Young and Rubicam developed a proprietary tool to measure brand asset value. It has four dimensions the four dimensions are (1) the brands comprehend differentiation (2) its relevance (3) its knowledge and (4) its esteemTo evaluate the four parameters brand knowledge, brand recognition, brand awareness and brand image an international market accompany was conducted in ten major countries using internet. The population of the survey included students, teachers, educational institutions, industrial establishments, banking and insurance industry the sample questionnaire is enclosed the survey revealed that Google occupies tenth place among the major brands in the world in all types of the commercial and industrial activities and first place in internet services.The four major parameters of brand audit is supplemented by brand positioning statement. A brand positioning statement describes the mental space a brand should occupy in the minds of a target audience. It serves as an internal document which guides most of a companys marketing communications strategies, programs and